Turn your Guest Wi-Fi Into a Marketing Engine

End users expect an optimal and consistent connection wherever they are, at all times. Given that users spend eighty percent of their time indoors—either at home or in the office—this dwell time is very much dominated by Wi-Fi. Attraction, conversion, and engagement are now the three most important things in sectors such as restaurants, cafés, retail, hospitality, and financial services.

Wi-Fi has become an essential part of the customer journey in many verticals. Customers expect Wi-Fi to be available, reliable, seamless, and secure, and businesses need to meet these expectations. Guest Wi-Fi is becoming part of a broader solution which includes seamless connectivity on top of which software platforms that provide engagement and analytical tools are deployed. We make the case that Wi-Fi has become essential for enterprises and that it makes sense for them to outsource the management
of their Wi-Fi infrastructure to a trusted MSP in order to avoid all the headaches and costs associated with maintaining their Wi-Fi infrastructure. Instead, these businesses can focus their talent and energy on their core business.