The Evolution of Wi-Fi

Wi-Fi has become an integral part of every enterprise. Employees use it for an ever-growing number of applications and devices, from mobile devices to connected printers. Wi-Fi has also become part of how enterprises interact with guests, visitors, customers, and employees, and is expected to be available, secure, and seamless.

However, in some ways, Wi-Fi has become a victim of its own success. Indeed, the massive adoption of mobile devices in the enterprise, the popularity of BYOD (bring your own device), and the emergence of IoT, are all exerting great pressure on wireless networks, and as a result, IT staff are having a hard time coping with the strain

In this paper, we make the case that managed Wi-Fi offers businesses a wealth of possibilities to become more productive and efficient, while empowering their employees and engaging more deeply with their clients and stakeholders. We discuss the trends in guest and private Wi-Fi and the variety of marketing tactics that can be used to better engage with visitors and customers towards greater monetization